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 Committed to equal opportunities and integration for persons with disabilities.

The Linkage Group, an Advantage Solutions company, is committed to treating all people in a manner that allows them to maintain their dignity and independence.
We believe in integration and equal opportunity and are committed to meeting the needs of persons with disabilities in a timely manner. We have developed the following policies and plan in connection with this commitment.

About Us The Linkage Group is lead by an experienced management team.

All you need to know about us

The Linkage Group is Canada´s most prestigious National third party merchandising and retail information company.

With more than 500 qualified professionals countrywide, The Linkage Group arms your business with the expertise and efficiency necessary when planning and executing retail resets, planogram implementation and retail information – including pricing and on-shelf audits.

At The Linkage Group, we care about nurturing the right relationship between your needs and our services. We make sure you stay ahead of the competition not only by providing your business valuable real time information and in-store execution, but also innovative solutions and a comprehensive team of specialists you can rely on.

Aim for excellence. Embrace success. Boost your business' potential on daily basis. Partner with us!

Who We Are

Bob ProctorPresident
The Linkage Group (1998)
Nabisco, News Canada Marketing,

Jennifer Richardson Director, Retail Information Services
The Linkage Group (2007) 

Donna D’Ippolito Director Merchandising 
The Linkage Group (1997)


The Linkage Group was founded in 1997 by Joe Smith – yes, that's his real name—with the intent of seeing the retail shopping experience through "the eyes of the consumer." Joe's broad experience in Grocery Retailing allowed him to realize retailers needed to have visibility on the high out of stocks that plagued their stores – which lead to both lost sales and lost customers. Most buying decisions are made at the point of sale, and no product meant a lost opportunity for the retailers, so the goal was to measure out-of-stocks during peak shopping periods. This way, both manufacturers and retailers could take corrective action by eliminating out-of-stocks, enhance consumers shopping experience and increase sales. The Linkage Group's audit expertise was exactly what many retailers and manufactures were looking for: knowledge. Merchandising commenced when most major manufacturers realized that brand building through focused sales execution was the road to build stronger sales and brands. The Linkages Group network supervises, manages, trains and motivates over 300 retail seasoned merchandisers, who in turn are responsible for retail execution excellence. We take great pride in the expertise we have built with our clients' support; we have developed a reputation for high quality, no problems, on time, and in store execution.

Our Mission Statement

To become Canada’s leading in-store provider of Merchandising and Information Services through continuous innovation, excellence in execution and investment in our people.

Contact Now

Call us today at 1.866.660.2300 / 905.415.2300 or Email us at